Following the Video on Demand (VOD) success of Trolls: World Tour and Scoob!, The Spongebob Movie: Sponge on the Run could be skipping its theatrical release all together and be the next third animated movie to do so this year (via Screenrant).
According to a new report from senior analyst Jeff Bock from Exhibitor Relations (via CNN Business) the animated film stands as one of the few films, along with Bill & Ted Face the Music that are likely to bypass their debut in cinemas.
“We just don’t know at this point what the world will look like in June and July, but what we do know is if studios are planning to release these films in theaters, they’d have to begin advertising them right now. That’s more money that they might be risking. That’s why these some of these films make a lot of sense going straight to digital.”Exhibitor Relations senior analyst Jeff Bock on The Spongebob Movie going straight to VOD (via CNN Business)
As it stands, Sponge on the Run is set to be released on August 7th, 2020, though it is unclear if theaters will be open by then. Movie theaters in the United States hope to reopen in July, when they could possibly show Christopher Nolan’s Tenet and Disney’s Mulan.
However, Nolan’s next action thriller is debating on moving from it’s scheduled July 17, 2020 release date and if it does, insiders have speculated that there could be no movies until Christmas (via The Washington Post).
Sponge on the Run is also a perfect candidate for VOD, since it is geared towards young audiences and would likely not have been a major Blockbuster film. However, as movie theaters and studios continue to fight each other over digital releases, it is uncertain if relations between Paramount and theater chains like AMC will be mutual, if they decide to go this route.
Do you think The Spongebob Movie: Sponge on the Run will go straight to VOD? What other films will follow suit? Let us know what you think in the comments section of our website or on our Twitter and Instagram accounts and stay tuned to Kernel for all the latest movie updates.