The world’s biggest streaming service, Netflix will begin canceling inactive subscriptions to their platform (via Screenrant). They will be contacting customers who haven’t used their service for a particular amount of time to see if they wish to continue using the platform.
As more and more streaming platforms are becoming available for consumers, Netflix no longer has a monopoly on the service. With services like Amazon Prime, Apple TV, and most recently Disney+, Netflix have more of a battle on their hands to keep people satisfied. Therefore, Netflix has recently announced they will be contacting inactive customers to discuss whether they want to carry on using the platform. Eddy Wu, the director of product innovation at Netflix confirmed this (via CNBC) as he said the following:
“We’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership. We’ll do the same for anyone who has stopped watching for more than two years.”Eddy Wu, director of product innovation at Netflix on what constitutes an inactive subscription (via CNBC)
Although it is hard to know who these people are who haven’t used Netflix for that long and don’t notice the monthly subscription leaving their bank accounts, this is an interesting decision by Netflix. As well as saving a lot of people’s hard-earned cash, In a saturated market they clearly feel the need to confirm whether their customers are satisfied. They will most likely attempt to lure many audiences back into streaming more of the shows and movies that they supply.
Luckily for Netflix, they have a great selection of series, films, and documentaries that people can’t access anywhere else, and most importantly, it’s good content. This range will only increase and the stars will only get bigger. Now that Netflix broke into the Oscars this year with films like Marriage Story (2019) and The Irishman (2019), the hope is that this kind of success will only increase over the coming years. Until some of the aforementioned streaming platforms can begin to match this, Netflix is in a more than favorable position.
This is also good news for all of us, the customers, as we can enjoy the struggle for power meaning no service will ever become complacent. We can watch their films as they continue to be greater than each other, their series will all try and do one better than the last.