Despite soaring reviews and a “Certified Fresh” Rotten Tomatoes rating, Warner Bros. seems to be treating its latest release rather harshly.
After under-performing at the box office in its opening weekend, it appears that Birds Of Prey (And The Fantabulous Emancipation Of One Harley Quinn) is being re-branded and literally renamed to Harley Quinn: Birds of Prey.
Personally, I don’t understand how the name change could or would effect upcoming sales, especially since the film’s already been released – the marketing team should have made this move weeks ago – but regardless the change has officially taken effect, and you can now see the new name reflected on the websites of various tovie theater chains ranging from AMC to Regal.
Projected to bring at least $55 million opening weekend, the film is being called a “flop” of sorts for only bringing in a measly $33 million. Warner Bros. hopes that this new emphasis on Harley Quinn will help to recoup investments, and give the film a stronger finish in the coming weeks. With Paramount’s Sonic the Hedgehog, Blumhouse’s Fantasy Island and The Invisible Man, as well as Disney’s Onward on the horizon though, the studios’ hopes for success might be beyond arms reach.
What do you think of the new title? Do you think Warner Bros. acted a little too late? Let us know in the comment section below or on Twitter @AppKernel!