Following in the steps of Paramount, Universal and Warner Brothers, Sony has decided to digitally release Bad Boys for Life early, due to the coronavirus outbreak. The film will be released on digital March 31st, nearly an entire month, before its physical release on April 21st. This date only applies to the U.S. for now, but both forms of the release worldwide will include an alternate ending, among other special features. Starring Will Smith and Martin Lawerence, the third entry in franchise is currently the highest grossing movie of 2020 and has found success with new and returning fans alike.
This is not Sony’s first time bumping up a home release date, due to the pandemic, as last week’s Bloodshot debuted on VOD March 24th. With many new releases being pushed back amidst the crisis, this seems like the perfect time for digital releases, as streaming services continue to dominate the entertainment sector and people are confined to their homes for the time being. While it is unclear if the franchise will receive a fourth installment, other upcoming home releases have much more to consider. Titles like The Hunt, Onward, and the previously mentioned Bloodshot have underperformed in their opening theatrical runs and need the extra boost from on demand releasing.